5 Live Marketing Streaming Ideas To Promote Your Business
Keeping ahead of the curve and perching yourself on the cutting-edge with live-streaming is vital to the success of any business. It’s even more critical during times of crisis or economic recession.
Only the bravest and most innovative companies survive during a downtrend. As the corporate world moves to a more remote way of doing things since the Covid19 pandemic, using live streaming technologies to run a business has been great for keeping track of your company operations. However, did you know you can use live streams to promote your business? Here are five ideas for how you can gain exposure and a new audience using live streaming marketing strategies.
#1 – Live Streaming Your Company Events
#2 – Hosting Live Q&A Live Streams
A great way to encourage interactivity between you and your customers is to host live Q&A streams. You can promote your consumer base to ask you questions about your products, services, industry and your areas of expertise. You can then make live streaming to answer those questions. Nothing is better for your reputation than caring for your customers and their concerns. It builds trust and exposure simultaneously.
Making “How To” live streams are also an excellent approach to take. Other ideas to make the most of your Q&A is to call your customers by their first name if possible and keep it all very personable. Customers love that. The Q&A might also give you an insight into what your customers want, which is invaluable information for marketing.
#3- Streaming Your Product Production Process
Do you sell a product that is made or assembled? Maybe you could make live stream videos of your products. Show the audience how much pride you have in your product and how much care and consideration it takes to produce it. If you are a restaurant, you could live-stream your head chef, creating one of your most stunning dishes. If you produce electronics, make a live stream about your factory and production line. If you have a landscaping business, you can live stream you performing the job on the frontline. Get creative with your videos.
#4 – Live Stream New Product Launch
Are you currently in the process of launching an exciting new product? Do you want to give the product as much exposure as possible? Do you want to push the product to the moon and beyond? If the answer is yes to one or more of those questions, you need to create a live stream to launch your new product line. Generate a buzz and if possible, try to get your product to trend. It will all depend on the product you are pushing in all honesty. You can build up a buzz beforehand to heighten anticipation within your consumer base. You can use this launch in coordination with a price promotion or a discount. The choice is yours.
#5 – Weekly News Live Streams
Do you want to keep your customers abreast of your latest company news, products, sales and promotions? A weekly live stream about your story might be the perfect way to keep your customers coming back for more. Although email newsletter campaigns used to be the strategy to get your news out to your customer base, it has become overused and is now more akin to spam than a newsletter. It’s time to change up your newsletter tactics by making weekly news live streams. However, be sure to make sure your content is interesting, newsworthy, and interactive, or you will be broadcasting to almost no-one.
If you want to learn how you can make the most of the above-mentioned live stream marketing strategies, B-Concept can help you every step of the way. We will show you how to maximize your live streams to increase exposure and to promote your business or products. Are you an executive who wants to take advantage of this unique time in which we are living, drop us a line today for more details..
B-Concept Media Entertainment Group develops and manages content, events, formats, marketing, distribution, purchasing and insight for advertisers and consumers.
B-Concept creates online, mobile and social community platforms and produces corporate and live events and entertainment experiences for fans in Asia and let these individuals buy tickets or book activities across our platforms providing member privileges, hybrid, analytics and insight to marketers.
B-Concept is a partner of BCD Meetings & Events, a global meetings and events business, as well as Fatboy, an iconic lifestyle brand. B-Concept operates different media channels and communities, including Thailand Event Guide, EZY Go Activities and Gay Asia Traveler.
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