The Wellbeing Festival in Seoul, taking place from October 11-12 at COEX, is one of the many standout events in this global campaign. With activities centered around movement like running, training, and yoga, participants will engage in physical fitness while also attending mindfulness workshops that focus on stress relief and self-care.

This event creates an atmosphere of togetherness, promoting holistic wellness through a supportive community gathering. The festival emphasises on mental health awareness, where the organization continually advocate for initiatives that elevate both physical and emotional wellbeing.

Similarly, The Wellbeing Garden in Shanghai, an interactive takeover at the Start Museum from October 8-13, highlights the importance of emotional wellness through nature therapy. Visitors are encouraged to explore mindfulness and movement, fostering a sense of belonging through connection with nature and each other. We fully support these initiatives that place emotional and mental health at the forefront, creating spaces for healing and support.

Lululemon’s 2024 Global Wellbeing Report reinforces what we already know—physical activity can boost overall wellbeing. According to the report, a simple 30 minutes of daily activity with others can lead to a 45% improvement in mental health, while group exercise fosters a sense of connection, increasing social interaction by 23%.

As Lululemon CEO Calvin McDonald emphasizes, community and movement are essential pillars in promoting mental health. His commitment to encouraging global conversations about wellbeing inspires us all to collaborate and come together for a common cause. Whether it’s through yoga in Shanghai, group runs in Seoul, or mindfulness workshops across North America, Lululemon’s initiatives are paving the way for a more connected and healthier world—and we are delighted to be a part of it.

Lululemon’s commitment to World Mental Health Day extends across multiple regions, each hosting unique activities that promote wellness. In Shanghai, the “Together We Grow” challenge encourages participants to engage in mindfulness practices and physical activities that nurture their emotional health.

In Seoul, the wellbeing festival will bring people together for fitness challenges, unlocking one million minutes of movement in a collective effort to promote community care. Meanwhile, in Europe, cities like London and Berlin are participating with shared yoga sessions, supporting mindfulness and community spirit. Lululemon will also donate a portion of its UK sales to CALM, further reinforcing its dedication to mental health awareness.

In Bangkok, Lululemon organizes an activation to support World Health Day at Central World on Saturday 26 and Sunday 27 October where leaders in their sports and health professions offer audiences workshops all day around.

Closer to home in North America, over 500 Lululemon stores in cities like New York will offer free fitness events on October 10. These events, led by Lululemon Ambassadors, will focus on self-care and stress management, promoting the message that movement can lead to mental wellbeing.

At B-Concept Media, we share Lululemon’s passion for fostering a sense of community through movement. As we celebrate World Mental Health Day together, we recognize the incredible impact these global initiatives can have on individuals and their mental wellbeing. Supporting causes that inspire collective movement and mindfulness aligns with our belief in the power of unity and wellness.

Let’s continue to spread awareness, promote mental health, and move forward together for a healthier, happier world. Let’s support a cause that truly makes a difference.